Paid Marketing Specialist

At SkatePro ApS, we are proud to be one of Denmark's leading e-commerce companies, having won 8 e-commerce awards. We provide customer service in 20 languages and sell to 40 countries, specializing in action sports products — ranging from skateboards and stunt scooters to skis and other gear. As a company continuously evolving, we are looking for a highly skilled Paid Marketing Specialist to join our dynamic team.

Position Overview:

We are seeking a motivated and experienced Paid Marketing Specialist to drive our paid advertising efforts. The ideal candidate will have a minimum of 3 years of experience in the field, with a proven track record of managing successful paid marketing campaigns. This role involves working closely with the Marketing Manager to refine our advertising strategy, with a particular focus on Google Paid and expansion into platforms like Meta, YouTube and TikTok.

Key Responsibilities:

Lead position in a 3-person team
Develop, manage, and optimise paid marketing campaigns across platforms (Google Ads, YouTube, Meta, etc.)
Collaborate with the Marketing Manager to create and implement a data-driven paid marketing strategy to boost the company’s revenue and brand presence
Regularly analyze campaign performance, providing insights and actionable recommendations
Ensure optimal ROI on ad spend by applying best practises and ongoing adjustments
Stay updated on the latest trends and developments in paid marketing to maintain a competitive edge
Assist in developing ad creatives and targeting strategies tailored to each platform and audience

Required Qualifications:

Minimum of 3 years of hands-on experience in paid marketing
Drive and passion for optimization and achieving measurable results
A "pragmatic theoretician" with a commercial flair
Master-level education (e.g., economics, marketing, mathematics) preferred, though we also welcome career jumpers with strong relevant experience
Proven experience in optimising campaigns to meet specific goals (e.g., conversions, traffic, awareness)
Solid mastery of paid marketing principles, including keyword research, ad copywriting, A/B testing, and bid management
Trustworthy and with high personal integrity
Strong analytical skills and experience with all of Google’s paid marketing tools
Excellent communication skills, with English at a high level and a basic understanding of Danish
Knowledge and experience with other platforms such as YouTube and Meta Ads (Facebook & Instagram), and TikTok

Bonus Skills:

Experience in the action sports industry or e-commerce
Familiarity with international market dynamics
Understanding of the latest trends in performance marketing and digital advertising

Location & Work Environment:

This position is based at our headquarters at Omega 6, 8382 Hinnerup, Denmark. While we expect the person to work primarily on-site, we offer flexibility, allowing for partial remote work when necessary.

What We Offer:

A dynamic and passionate environment, with 2 colleagues in the paid team, as part of a 10 person marketing department
The opportunity to contribute to a growing, international company
Competitive salary and benefits package
Flexibility with partial work-from-home options when needed

If you're passionate about paid marketing and ready to make an impact at a leading e-commerce company in the action sports world, we'd love to hear from you!

Contact information:
job@skatepro.com

Head of Marketing
Sarkis Milo Hernandez
sarkis@centrano.com