Kari Traa

Kari Traa clothing stands as one of the fastest-expanding names in women’s sportswear. Established by Kari Traa, a former Olympic gold medalist in freestyle skiing, the brand's clothing is known for vibrant colours, distinctive design, and top technical quality. This Norwegian company has gained popularity for its Kari Traa jackets, fleeces, and tights, and also offers a variety of ski apparel.

Throughout her career in professional skiing, Kari Traa frequently occupied her downtime by knitting ski apparel and sharing it with friends and fellow athletes. Recognizing a demand for her creations, Traa transformed her passion into a business in 2002. Observing that most skiwear was primarily designed for men, she aimed to create apparel that beautifully fits the female form while catering to the adventurous lifestyle.

Thus, the brand emerged and has continually strengthened its presence across Europe and North America.