Doomed Clothing

Doomed, a British clothing brand, is deeply rooted in the BMX scene. Their collection, featuring t-shirts, jackets, hoodies, and hats, has gained popularity both within and beyond the BMX community. The designs are generally minimalistic, yet Doomed also draws inspiration from the retro look of the 1970s, an era when BMX riding surged in popularity. Not only is the clothing line stylish, but it’s also crafted from 100% cotton, ensuring both softness and breathability while retaining its shape.

The brand was established by pro rider Jordan Godwin and BMX influencer Paul Robinson. Hailing from Wales, UK, Jordan is recognized as one of the top riders from there, and when he isn’t busy with the clothing line, he’s pushing the limits of technical street riding. His belief that enjoyment is key in BMX riding is mirrored in the Doomed clothing collection.