HUF Worldwide

HUF Worldwide stands as a leader in skate and lifestyle branding, gaining renown for its apparel and accessories that boast designs both classic and practical. Constructed with high-quality materials, HUF clothing is built to withstand the demands of skateboarding.

Founded by Keith Hufnagel, who rose to fame as a pro skateboarder in the early '90s, HUF Worldwide launched its inaugural store in San Francisco in 2002. There, amidst a selection of renowned skateboard and streetwear labels, began the sale of HUF T-shirts and hats. Over time, this lineup extended to feature HUF hoodies, socks, shoes, and even skateboard decks.

HUF has cemented its place within the skateboarding community, wholeheartedly embracing elements of both skateboarding and street culture. The laid-back styles of the HUF essentials collection complement dynamic collaborations like HUF x Thrasher, HUF x Marvel, and HUF x Street Fighter.