Heelys Roller Shoes

Heelys Roller shoes resemble typical skate shoes, but with wheels incorporated in the heel to enable skating. Heelys footwear has quickly become very popular, offering options for both girls and boys within our product selection. Transitioning from walking to skating is as simple as tilting your foot and shifting your weight onto the heel.

Heelys supports Disney’s youth series “The Lodge”, where characters engage in singing and dancing. In connection to “The Lodge”, Heelys has launched a campaign focused on dancing with wheeled shoes. In this campaign, four groups compete in a friendly dance-off, showcasing impressive Heelys moves alongside other dance styles. Inspired by this, kids can initiate their own friendly dance-offs at school, at home, or whenever the urge to dance strikes them.

Heelys roller shoes were the first of their kind, with Roger Adams creating them in 1999. Since their inception, these shoes have become a favoured skate option for kids and young adults globally.